Success Stories

To support the promotion of a new character, Cloudtrons selected landmark, high-traffic areas such as Akihabara in Tokyo and rolled out OOH advertising.

Featuring Kokoro Aoshima, the heroine of "Kamen Rider Geats," as a guest, we produced a special film paying homage to the Kamen Rider IP through the game’s popular characters.

Cloudtrons maintains long-term, deep partnerships with many renowned Japanese voice-actor agencies, giving us a stable, high-quality network of voice-actor resources. Not only can we facilitate collaborations at more competitive rates, we also provide one-stop support from casting and recording to material shooting, helping game clients efficiently complete character voice work.

To coincide with the promotion of the game’s new "Amphoreus" version, we shot and produced advertising photos and an interview video for Lilas Ikuta of YOASOBI, who sings the theme song. In cooperation with the major Japanese production company Taiyo Kikaku, we invited Jun Makino, director of "Gunjo," to create an animated music video for the theme song.

Cloudtrons provides voice-over UA creative talent recommendation and production for many games, helping them obtain more localized user-acquisition creatives.

Cloudtrons handled the CM production for "Legend of Mushroom" across multiple milestones, including its launch and summer version.

In this collaboration, we provided the talent, assisted with script ideas, and produced the video and visual materials, ensuring the promotional content precisely matched the game’s tone and market needs. The related content earned a high engagement rate and abundant positive feedback.

To boost the collaboration's popularity, we invited five cosplayers to shoot commemorative photos. Multiple clues were also incorporated into the photos, encouraging players to solve puzzles and win official rewards. The novel puzzle gameplay thoroughly satisfied the players.

In the early days of the game "Forsaken World: Rebirth," as a new-user acquisition measure, we ran an "Idol Group Competition" in which the winning group earned a chance to appear in OOH advertising. During the event, interactions on related Twitter topics exceeded 50,000, and the OOH ad installed at JR Akihabara Station reached about 500,000 people.

We cast Kanako Hiramatsu, a former member of the idol group SKE48, to produce a PR video for the game "MU: Archangel" in which she played two roles. We handled the entire project, from casting and scriptwriting to filming.

We cast Ryohei Abe and Kazuma Yamane, actors highly popular on social media, to produce a web commercial for the game "MU: Archangel." The video was also uploaded to the performers’ YouTube channels and recorded about 250,000 views. With its original script and quality, the commercial won praise from the client, players, and performers alike.

To celebrate the anniversary of the game "Pazu & Survival", our company proposed to shoot a "live-action costume short video" with themes such as new anniversary skins and zombie attacks, and invited four well-known Chinese and Japanese cosplayers, including Yami, to participate.

After the video was uploaded to the performers' Twitter and TikTok accounts, it garnered approximately 40,000 interactions and 350,000 views.

Commissioned by 37Games, to celebrate the third anniversary of the popular mobile game "日替わり内室" in Japan, we invited renowned actress Asuka Kirara to star as an in-game character and produce related advertising materials. Following the official announcement of this collaboration, it received a positive response on platforms such as Twitter.

Based on our understanding of the game's needs, we recommended popular actress Minami Aizawa as the model for the in-game character in the popular mobile game "日替わり内室" The proposal was adopted, and related advertising materials were produced. Following the official announcement of this collaboration, it received a positive response on platforms such as Twitter.

We invited 2 female cosplayers to portray new characters from the game "Knives Out" and serve as guides during the awards ceremony at the fourth anniversary celebration of Knives Out's launch in Japan.

To celebrate the third anniversary of "Identity V", the event featured a "Manor Adventure" theme, including a character cosplay show and opening dance, two light dramas titled "Judgment" and "Banquet," and a culinary showdown featuring voice actors.

The related content has garnered over 600,000 views on YouTube and has received unanimous praise from players for its high quality and high fidelity.

To help the game acquire preregistered users, we invited four popular cosplayers to shoot photos and videos, and the footage was also used as advertising material. This not only expanded the game's awareness but also contributed to acquiring new users.

To coincide with the collaboration between the mobile game "Identity V" and the popular anime "Detective Conan," we invited four popular cosplayers to portray the collaboration characters and take commemorative photos. After the photos were submitted, they impressed players with their high degree of accuracy in recreating the characters.

To coincide with the collaboration between "Identity V" and the popular anime IP "The Promised Neverland," six popular cosplayers, including Wei Lu (ウィル) and Sisul (シスル), were invited to shoot commemorative photos and share them on Twitter. This effectively conveyed the game's appeal and received unanimous praise from fans.

In conjunction with the official "Six Factions Support Event," we invited two online celebrities from the cosplay and game streaming fields to collaborate on videos to support the event and help the game reach different player groups.

As a promotional strategy during the game's launch, we hired 2 YouTubers to promote the game. The comic book YouTuber's animation garnered over 500,000 views, effectively conveying the game's appeal to a wider audience and reaching general users.

To coincide with the game's launch, three popular cosplayers from China and three from Japan were invited to participate, and photos and videos were taken and shared on social media. Through the cosplayers' performances, the charm of the characters and the game's world was conveyed to players, attracting the attention of those interested in the game.

Leveraging Japan's unique fan support culture, we partnered with SHOWROOM app, Japan's largest live streaming platform, to select actors for a web commercial. Dozens of streamers participated in the selection process, reaching a large number of casual gamers through 2 weeks of live streams, X posts and retweets, and press releases.

We planned and produced two seasons of a TV program called "Knives Out Women's Club," themed around the game "Knives Out." By showcasing the activities of female players, they enhanced the presence of female players in "Knives Out," contributing to creating an atmosphere that "there are many female players in Knives Out too." This program is a popular extension of the "Knives Out" entertainment concept.

On the occasion of the offline event for the 2nd anniversary of “Knives Out”, we invited Japan's top cosplayer Enako to host the event. The total view count of its live video streaming and replays exceeded 5.4 million times. At the same time, it also helped boost the follower count of Enako's personal Twitter account from 800,000 to 1.2 million.